![]() Since inception, GoodBelly and Cheribundi have continued to offer new, innovative products to meet consumers’ needs. “I look forward to working together with our lead investor and new leadership team to bring future success to our combined company.” “Adding Cheribundi to the NextFoods family is a significant step in both brands’ futures to foster the continuous improvement of functional food and beverage and we look forward to fueling the next evolution of innovation,” said Juan Gluth, former CEO of NextFoods who is now stepping into the role of Chief Commercial Officer. Furthermore, NextFoods offers the scale to support over 20,000 retail locations for GoodBelly and Cheribundi products. Sports is also a significant growth area for Cheribundi, which now has more than 400 professional and collegiate sports teams as customers, and will be an area of focus for NextFoods. This includes ecommerce, anticipated to increase 56% by 2027 and where, as a company, Cheribundi has seen a 120% increase year-over-year. As a combined entity, NextFoods will focus on growing its strategic channels. The functional food market is anticipated to reach $26.7 billion by 2027, with a CAGR of 6.7% ( Allied Market Research). “We are excited to bring together two talented, driven companies to execute on the vision of better-for-you and better-for-the-planet products that meet growing consumer demand.” “Consumers are continuously looking to manage their health through the foods and beverages they consume,” says Andreas Guldin, managing partner and CEO of ECP. ![]() “This merger comes at a time when consumers are looking to move beyond lab-based, synthetic products to something that offers the same benefits naturally, thus positioning NextFoods as a leader in this movement.”Įmil Capital Partners (ECP) is the largest investor in the combined entity. “Cheribundi and GoodBelly are dedicated to providing natural products that offer scientifically-proven health benefits,” said Bens. As part of the merger, Marcel Bens, current CEO of Cheribundi, will step into the role of CEO of NextFoods. The combined entity brings together two high growth companies and will seek to capture category and product synergies that will propel them to the forefront of the functional food and beverage trends by harnessing the power of whole-foods based nutrition. There are no preservatives and no GMOs.BOULDER, Colo.-( BUSINESS WIRE)-NextFoods, a pioneer in the functional food and beverage industry since 2006, announced today the merger of all-natural sports nutrition leader Cheribundi and gut health innovator GoodBelly. Contains 100% juice and has 200 cherries in every bottle. *Go to to find all the benefits one little cherry can bring.Ĭheribundi® Tart Cherry Juice. We've built our entire company around this amazing fruit, supporting the farmers who grow them and perfecting a juicing process that retains all of its delicious benefits. Packed with phytonutrients, they are a true source of greatness for the body*. But it's what they do that makes us shove so many in a bottle. Of course, each one tastes incredible - they're cherries, after all. Now, you're holding over 200 tart cherries in your hand. Tart cherry juice with reconstituted apple juice. Tart Cherry Juice (not from Concentrate), Apple Juice (Apple Juice Concentrate, Water).
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